Clear aligners have revolutionized invisible orthodontics, offering a discreet and comfortable alternative to conventional braces. Two prominent brands, Invisalign and SureSmile, are leading this transformative innovation.
Since its introduction in 1997, Invisalign, developed by Align Technology, has been a market leader in clear aligners. Its series of custom-made, computer-generated aligners gradually move teeth into desired positions.
Invisalign's proprietary SmartTrack material and SmartForce features are intended to improve tooth movement control, thereby increasing treatment predictability and efficiency.
Conversely, SureSmile, a product of Dentsply Sirona, stands out with its state-of-the-art digital planning and precision manufacturing.
SureSmile's standout feature is its state-of-the-art digital planning and precision manufacturing. This involves harnessing advanced imaging technology to create highly accurate 3D models of the patient's teeth, which are then used to design and fabricate the aligners.
The SureSmile software integrates with various orthodontic tools, providing orthodontists with a versatile and comprehensive treatment planning platform. This reassures patients to choose a brand that prioritizes their comfort and ensures effective treatment.
While Invisalign holds a significant market share, dominating North America and Europe, SureSmile is rapidly gaining popularity with its digital precision and integration with existing orthodontic systems.
Reputable orthodontic organizations recommend both Invisalign and SureSmile aligners, although specific patient needs, orthodontist preference, and regional market dynamics frequently influence the decision between the two.
This comprehensive comparison -- with insights from orthodontic organizations and also based on extensive research by Powerhaus Media, a market research firm specializing in the dental industry -- provides a detailed examination of Invisalign and SureSmile's benefits, market share, endorsements, and geographic usage trends.
Advantages of Invisalign Over SureSmile
Proven Track Record And Innovation
Invisalign, developed by Align Technology, has pioneered precise aligner technology since its introduction in 1997.
One of its most significant advantages is its long-standing presence and continuous innovation in the market. Invisalign's experience is reflected in its extensive product improvements and comprehensive treatment options.
For Dr.Warasiri Pitakanonda, "Invisalign is the most advanced clear aligner system in the world."
"Invisalign is the most recognized brand in orthodontics for prospective patients1. Our system is proven to achieve fast, accurate clinical results by combining technology with customization. That means more happy patients and more success for your practice," he further explained.
SmartTrack Material
Invisalign aligners are made of SmartTrack material, a proprietary, highly elastic thermoplastic that improves comfort and effectiveness. Compared to other aligner materials, this material provides a precise fit, consistent pressure application, and ease of insertion and removal.
From its site, Invisalign explains that its "SmartTrack material is SmartTrack® material is specially engineered for the Invisalign system, and designed to optimally deliver the desired force systems to move teeth more predictably."
Comprehensive Treatment Plans
Invisalign offers various treatment plans, including Invisalign Full, Invisalign Teen, and Invisalign Express, catering to various orthodontic needs and patient demographics. This versatility allows orthodontists to provide customized treatment plans tailored to individual patient requirements.
According to its website: "The Invisalign Personalized Plan is a proprietary technology that automates and applies your specific clinical preferences to deliver a consistent, personalized, high-quality initial ClinCheck set-up."
Extensive Provider Network
Invisalign boasts a vast network of certified providers worldwide. This extensive network means that patients have greater access to experienced practitioners who are well-versed in Invisalign treatment protocols.
This confidence in the availability of experienced practitioners enhances the overall patient experience and satisfaction.
In a published country-level intelligence analysis shared recently, the report explained the growth of Invisalign worldwide.
"The Invisalign System market has experienced significant growth in recent years, with key regions such as North America (NA), Asia Pacific (APAC), Europe, the United States (USA), and China driving this expansion. Among these regions, North America is expected to dominate the market with a market share of approximately 40%, followed closely by Europe at 30%."
"Asia Pacific and the United States are also anticipated to see robust growth, while China is poised to become a key player in the market, experiencing rapid adoption of Invisalign technology. Overall, the global Invisalign System market is projected to continue its upward trajectory, fueled by increasing demand for clear aligner treatments."
Advantages of SureSmile Over Invisalign
Advanced Digital Planning
SureSmile, developed by Dentsply Sirona, uses advanced digital planning tools to generate precise and efficient treatment plans. SureSmile's Digital Lab and SureSmile Ortho software offer high-resolution 3D images and extensive analysis capabilities for orthodontists.
According to Dentsply Sirona, the company created SureSmile "to provide predictable results for your patients so that more treatments can be finished on time without frustrating delays. This is achieved through the aligners' predictable staging, a feature that ensures each aligner in the series is designed to move the teeth a specific distance."
"The variable trimline allows for customized trimming of the aligners to fit the patient's gum line, enhancing comfort and fit. The aligners are made from a high-performance Essix material, which is durable and transparent and resists staining and wear, ensuring the aligners maintain clarity and effectiveness throughout treatment."
Shorter Treatment Times
The clear aligners' proponents inform that SureSmile aligners are designed to reduce treatment times compared to traditional braces and some transparent aligner brands. The precise digital planning and custom-fabricated archwires contribute to faster tooth movements and shorter overall treatment durations.
Dentsply Sirona explained that "SureSmile VPro offers a five-minute at-home treatment that can improve aligner seating and accelerate tooth movement. Patients who use SureSmile VPro may reduce clear aligner treatment time by up to 50% and may reduce discomfort."
Robust Material
SureSmile aligners are crafted from a durable, transparent material that resists staining and wear. This robustness ensures that the aligners maintain clarity and effectiveness throughout treatment.
"The SureSmile Retainers are durable to withstand oral forces, including teeth grinding, without compromising effectiveness," Dentsply Sirona clarified.
Lower Cost
SureSmile treatments can be more cost-effective than Invisalign, making them an attractive option for patients seeking high-quality orthodontic care at a lower price point. This emphasizes the value for money patients can expect from SureSmile, making them feel they are making a wise financial decision.
Experts point out that "SureSmile treatments can be more budget-friendly compared to Invisalign, offering a cost-effective solution without compromising on quality. This affordability, coupled with the potential for a quicker treatment time, positions SureSmile as an attractive choice for those looking to maximize value."
Market Share and Patient-Client Users
Fortune Business Insights released reports stating that the global clear aligners market is expected to grow from $4.66 billion in 2024 to $28.15 billion by 2032, at a CAGR of 25.2% over the forecast period 2024-2032.
The Fortune Business report added that "the global clear aligners market is projected to grow from $4.66 billion in 2024 to $28.15 billion by 2032, at a CAGR of 25.2% during the forecast period."
Invisalign's Market Dominance
Invisalign holds a significant share of the clear aligner market. As of the last quarter of 2023, Align Technology reported that over 16 million patients worldwide have been treated with Invisalign aligners. This substantial user base is a testament to the brand's effectiveness and popularity.
"We're thankful for all of the 16 million smiles worldwide transformed by Invisalign Treatment!" Invisalign announced on its late 2023 Instagram post.
SureSmile's Growing Presence
While SureSmile does not have the same market share as Invisalign, it is rapidly growing in popularity. Dentsply Sirona has reported increasing adoption rates, particularly in Europe and Asia, where the brand is making significant inroads.
A Dental News report informed that the 30-year-old company has reached its one-millionth SureSmile patient worldwide, which "is a testament of its commitment to healthcare professionals, collaborative partners, patients and its dedicated workforce."
Orthodontist Approval and Preferences
Invisalign
Invisalign's extensive training programs and certification processes ensure that orthodontists are well-prepared to administer treatment effectively.
Orthodontists observe that most practitioners, especially in metropolitan areas, recommend Invisalign due to high customer demand. These areas typically have more adult patients who want an alternative to braces than rural areas, where most patients are children who are still willing to wear braces.
Other orthodontists also recommend Invisalign as one of the leaders in invisible orthodontics.
"If you're one of many adults who put off beneficial orthodontic treatment because you can't bear the thought of having to wear traditional metal braces, you're in luck! There's an alternative treatment available in Invisalign's clear aligner system," according to their website.
"Orthodontists recommend Invisalign to treat a variety of common dental issues, from bite problems to overcrowding, and it has a number of benefits for adults who are looking for a less intrusive and obvious way to straighten their smile."
SureSmile
Orthodontists recommend clear aligner therapy, which they observed as "a huge opportunity for dentists." It provides a new revenue stream without raising fees and requires minimal time investment.
The orthodontists later realized that "offering them would provide a better treatment experience for my patients, so I switched."
The most significant SureSmile Aligner advantage, they pointed out , is its refinement rate. With new research showing that 72% of Invisalign® cases needed two or more refinements, compared to SureSmile cases in a three-year analysis, wherein three out of four patients would not require further refinements. "In my own office, I have experienced the need for even fewer than that."
"SureSmile makes clear aligner treatment seamless, offering a high-quality, efficient system that gets patients results in less time with fewer refinements, which increases profitability." "Suresmile also offers a Complete Case option that includes the aligners, the SureSmile VPro Vibration Device to make treatment more efficient, and the SureSmile Whitening Kit4 to further enhance the beauty of the smile after treatment."
The orthodontists' group further affirmed that "Dentsply Sirona provides the support and resources that dentists need to be successful with SureSmile Aligners. SureSmile's clinical, customer care and sales specialists partner with you and are always available to answer questions."
Conclusion
Invisalign and SureSmile are significant players in the clear aligner market, each providing distinct benefits that address different patient needs and preferences.
Invisalign's Advantages
Extensive Track Record Invisalign's long history and continuous innovation make it a reliable choice.
2. SmartTrack Material The proprietary material improves both comfort and effectiveness. 3. Comprehensive Treatment Options Several plans are available to meet a variety of needs. 4. Extensive Provider Network A large number of certified providers ensures accessibility.
SureSmile's Advantages
Advanced Digital Planning: Utilize sophisticated digital tools to create precise treatment plans.
Shorter Treatment Times Efficient protocols reduce overall treatment duration.
Robust Material Clear aligners are stain and wear-resistant.
Cost-Effective The potential for lower costs makes it an appealing option.
Market Share and Geographic Trends
Invisalign In the United States and the United Kingdom, Invisalign dominates with large market shares and user bases.
SureSmile SureSmile is gaining popularity in Germany and Japan, where its advanced technology and effective treatments are highly regarded.
Orthodontist Approvals
Invisalign Orthodontists highly recommend Invisalign because of its comprehensive training programs and support systems.
SureSmile SureSmile is recommended for its precision and efficiency, which appeals to orthodontists looking for cutting-edge digital solutions. Invisalign and SureSmile continue to innovate and expand their product offerings, ensuring that patients worldwide can access high-quality, effective clear aligner treatments.
Whether you go with Invisalign for its proven track record and comfort or SureSmile for its advanced planning and efficiency, both options offer excellent solutions for achieving a beautiful, straight smile.
By staying current on the latest advancements and selecting a reputable orthodontist, patients can make informed decisions and benefit from modern orthodontic technology.
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