top of page
Influencer Profiles
Discovering Instagram Influencer Marketing
What do Portuguese footballer Cristiano Ronaldo, Kylie and Kendall Jenner, Selena Gomez, Dwayne “The Rock” Johnson, the older Kardashian women Kim, Khloe and Kourtney; Ariana Grande, Beyonce, Justin Bieber, Taylor Swift, Nike, and National Geographic ? They are all leading influencers on Instagram , with their millions of fans and followers.
Influencer marketing has been shown to be one of the best ways to grow your business on Instagram.
And it's not just for huge brands. Small businesses can use influencer marketing to take their campaigns to a whole new level, build brand awareness, and reach new audiences without going over budget.
Recent influencer marketing surveys report that 90% said that influencer marketing is a good way to market, with more influencer marketing campaigns staged in the last two years. Surveys also showed that 63% of marketers were planning to increase their budget for influencer marketing this year, and 84% of businesses expressed interest in working with a social media star in 2022.
​
Instagram For The Win In Influencer Marketing
Why would influencers and digital marketing enthusiasts ignore Instagram, now with more than one billion monthly active users worldwide? As social media analysts observe, Inst
urprisingly, India edged out everyone as the country with the most Instagram users that can be reached by ads (180 million), followed by the US (170 million) and Brazil (100 million) (110 million).
28.88% of the 4.8 billion people who use the internet regularly around the world use Instagram, which is used by 26.3% of the world's 5.27 billion active mobile phone users.
​
Statistical reports further show that of the 4.48 billion active social media users in the world, 30.94% regularly use Instagram. Meanwhile, out of 7.9 billion people worldwide, 17.84% are monthly active users of the platform.
Even though this user base isn't as big as Facebook's – numbering to more than two billion-- observers affirm that Instagram is much more active, which makes it a better way for brands to get their message out.
“We looked at more than one million influencer profiles from the top influencer marketing platforms and found that Instagram has the highest interaction rate compared to other social media sites,” observers contended.
According to the State of Influencer Marketing 2021 Benchmark Report, Instagram is used by 68 percent of channels. On the other hand, only 43% of people use Facebook, and only 36% use YouTube.
​
In another survey done by Bloglovin' about micro-influencers, Instagram again seemed to be a favorite. According to 59 percent of those polled, the platform is the best way to reach their target audience on social media.
Furthermore, 65 percent of the most popular Instagram posts are about products, which is an interesting fact. This says a lot about how users of the platform react to sponsored posts. People don't seem to have any trouble responding to posts by other users (called "influencers") that promote products. This is especially true in Instagram's popular niches. For example, 25% of all brand interactions on Instagram are about fashion.
​
Fashion Nova, a leading Los Angeles-based fast fashion retail company with worldwide clients, reportedly splurged some $40 million on influencers of the platform in 2019 alone.
This may be why influencers seem to love the platform so much.
Working with Instagram influencers, however, may be overwhelming – not only must you discover the ideal influencers for your company, but you must also define campaign goals and deadlines, track and measure your progress, and manage the money all at the same time.
​
Full story in this link
bottom of page